Tuesday, July 21, 2009


Anyone else notice the not too subtle return of generics in the food aisles? Mind you I am a fan of them, seeing no reason to pay for a name. Heck my own was given to me, why would I pay for another?

Anyway, on the shopping trip today I noticed again that white packaging was making a comeback. Sure it is still slicker than the quintessential six pack of cans labeled "beer" (my favorite example of generics) but I suspect that some marketing guru somewhere pointed out that the white packaging reminds folks of a certain generation at least, of discounted, inexpensive options, thus the comeback.

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